To achieve true transformational change, CEOs must have more than a strategic plan. To effect actual change, they need to understand how biases — their own, and their employees’ — can shape behaviours and decisions, and prevent them from achieving what they set out to achieve.
CEOs need to be especially aware of how the subtle forces of bias can operate in our subconscious and influence our choices. Let’s take a look at the two seen most often: loss aversion and conformity.
https://hbr.org/2016/11/how-loss-aversion-and-conformity-threaten-organizational-change