The aim of this study was to identify the key word(s) or phrases; and key image(s) new to nursing professionals would recommend using in a recruitment poster to encourage school leavers to study nursing or midwifery. The top-three messages these new to the profession registered nurses would use to recruit high-school leavers to the profession were ‘opportunity’, ‘rewarding’ and ‘travel’. The three core images identified were those depicting ‘care’, ‘opportunity’ and ‘task, technical, technology and role’.
Nurse educators must become media savvy and media trained; and twitterers telling stories, sharing examples of exemplary practice, education and research; and promoting the achievements of the nursing workforce.
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