Recruiting nurses through social media: Effects on employer brand and attractiveness (Journal of Advanced Nursing, 2017, 73(11) p. 2696)

Since in many places across the globe hospitals are struggling with nursing shortages, competition is rising to be perceived as an attractive employer by this target group. Organizations are increasingly using social media for recruitment, however, little is known about its effects on potential applicants’ perceptions of the organization as an employer.

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