Category: Customer Service

Organizational Behavior, 18th ed.

Posted onAuthorKieran Lamb

Author: Robbins S and Judge T
Pages: 784p.
Format: EPUB
Publisher: Pearson, (17 Jun. 2021)
eISBN-13: 978-1292403069

Long considered the standard for all organizational behavior textbooks, Organizational Behavior provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for readers. The Updated 18th Edition has been thoroughly revised to reflect the most recent research and business events within the field of organizational behavior worldwide while maintaining its hallmark features ― a clear writing style, cutting-edge content, and intuitive pedagogy. There’s a reason why Robbins textbooks have educated millions of students and have been translated into twenty languages ― and it’s because of a commitment that provides the kind of engaging, cutting-edge material that helps students understand and connect with organizational behavior.

In the dynamic, fast-paced and diverse 21st century workplace, managers and their employees are facing more challenges than ever before. In turn, educators must help to prepare their students for the reality of work and this text will support them to achieve this goal.

Develop Your Interpersonal and Self-Management Skills: A Practical Resource for Healthcare Administrative and Clerical Staff

Posted onAuthorKieran Lamb

Author: Stainsby K
Pages: 152p.
Format: Epub
Publisher: CRC Press, 20 Mar. 2007
eISBN-13: 978-1560244332

A book written to help administrative and clerical staff in their work role, to provide information and practical suggestions. A large part of what the do involves communicating with other people: colleagues, patients, relatives, carers and the general public. Given the complexities, vulnerabilities and sometimes ‘demanding behaviour’ of other people, this may at times be an arduous task. Healthcare jobs take their toll on people, and being able to manage the various demands without being ground down is a great challenge. This book will help to affirm and build upon what they already know in a way that supports both them and their work.

Collaborative Practice in Critical Care Settings: A Workbook

Posted onAuthorKieran Lamb

Author: Reeves S, Alexanian J, Kendall-Gallagher D, Dorman T and Kitto S
Pages: 138p.
Format: EpRoutledge, 6 Sept. 2018
eISBN-13: 978-1138633490

Personal Branding For Dummies, 2nd ed.

Posted onAuthorKieran Lamb

Author: By Susan Chritton. Pages: 364 Size: 14.74 MB Format: PDF Publisher: For Dummies
Published: 25 June, 2014
eISBN-13: 9781118915578

The simple guide to managing your personal brand, a vital element of success in the professional world. Personal Branding For Dummies, 2 nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people’s perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you’re looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you’re a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2 nd Edition, leads you step by step through the self-branding process. Includes information on how to know the “real” you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2 nd Edition provides the information, tips, tricks, and techniques you need to do it right.

Creative Personal Branding: The Strategy to Answer: What’s next

Posted onAuthorKieran Lamb

Author: Jurgen Salenbacher ; [edition: Vicky Hayward]. Pages: 195 Size: 3.01 MB Format: EPUB Publisher: Bis Publishers
Published: 13 May, 2014
eISBN-13: 9789063693602

In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. Along the way he discusses the origins of today’s crisis, the keys to creative thinking, he examines the work of leading theorists in business culture, and sets readers 9 assignments designed to coach them towards realising their assets and skills. An invaluable professional resource, Creative Personal Branding is a fascinating and very practical tool for anyone interested in positioning themselves in the creative economy.

Build It: The Rebel Playbook for World Class Employee Engagement

Posted onAuthorKieran Lamb

Author: Glenn Elliott, Debra Corey. Pages: 272 Size: 3.55 MB Format: PDF Publisher: Wiley
Published: 29 January, 2018
eISBN-13: 9781119390084

The old way of treating people at work has failed. Only 30% of employees are engaged in their jobs, and in this fast-paced world that’s just not enough. The world’s best companies understand this, and have been quietly treating people differently for nearly two decades.

Now you can learn their secrets and discover The Engagement Bridge™ model, proven to build bottom line value for companies through sustainable employee engagement.

Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo.

Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader.

The book follows the clear and proven Engagement Bridge™ model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success.

Build it is packed with exclusive tips, tools brand case studies from HR rebels including Brewdog, Virgin, LinkedIn, Atlassian, Zappos, Buffer, American Express, VayerMedia and many more. Readers will learn:

  • How employee engagement helps companies perform.
  • The key factors that drive engagement, and how they work together.
  • What the world’s most rebellious companies have done to break the rules of traditional HR and improve engagement.
  • How to implement The Engagement BridgeTM model to boost productivity, innovation and better decision making.

Unique in this category, Build it is written from two sharply different perspectives.

Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $500m category leader in employee engagement technology.

Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.

Management and Organisational Behaviour, 11th ed.

Posted onAuthorKieran Lamb

Author: Laurie J. Mullins With Gill Christy. Pages: 681 Size: 16.74 MB Format: PDF Publisher: Pearson Education M.U.A.
Published: 17 February, 2016
eISBN-13: 9781292088518

Laurie Mullins’s Management & Organisational Behaviour is the essential guide to OB for students today. Over half a million students have used this engaging and practically focused book as their introduction to the world of management and organisational behaviour, and it continues to evolve and improve to serve the needs of modern students. Using both theory and practical, real-world examples, the textbook considers how organisational performance can be improved through effective management of people. This unique approach to the subject enables students to relate Organisational Behaviour to Management in the broader social and cultural contexts. This fully updated new edition incorporates new content and a streamlined structure to deliver the best possible learning experience. Key features include:

  • Expanded Personal Skills and Employability sections as well as 5 new end of chapter exercises and an end of book review to help you to develop your social and work-based skills in preparation for life after study.
  • New and revised management and OB in action case studies help to place the theory of management and organisational behaviour in the context of everyday organisational practice.
  • New and revised end of chapter case studies provide a deeper insight into a wide variety of organisations in the UK and around the world.
  • New Academic Viewpoint features in each part links to relevant research for a deeper understanding of the topics discussed.

Management and Organisational Behaviour will appeal to students at undergraduate level or on related professional courses, as well as to graduates and professionals aspiring to management positions. This bible of Organisational Behaviour is the perfect resource for students from all backgrounds – Management starts with Mullins!

The Idea-Driven Organization

Posted onAuthorKieran Lamb

Author: Alan G. Robinson, Dean M. Schroeder. Pages: 138 Size: 2.46 MB Format: EPUB Publisher: Berrett-Koehler Publishers
Published: 31 March, 2014
eISBN-13: 9781626561250

Most companies, if they solicit employee ideas at all, essentially just set up a suggestion box, which employees know from experience is where ideas go to die. So nothing happens. But innovation is not an option – it’s the key to survival. And innovation needs new ideas. So where are those ideas going to come from? Using numerous examples, Robinson and Schroeder argue that the employees who interact directly with your customers, make your products, and provide your services are in the best position to see where problems exist and what improvements and new offerings would have the most impact. Robinson and Schroeder explain how leaders can build the kind of idea-driven company capable of implementing 50 to 100 or more ideas per employee per year. Drawing on their work with companies world-wide, they show what’s needed to put together a management team open to grassroots innovation and describe the strategies, policies, and practices that encourage – and those that discourage – employee ideas. They detail exactly how high-performing idea processes work and how to design one customized for your organization – including advice for teaching people how to come up with new ideas. The best ideas may come from the bottom, but they have to be systematically solicited from the top.

When the State Meets the Street: Public Service and Moral Agency

Posted onAuthorKieran Lamb

Author: Bernardo Zacka Pages: 353 Size: 2.88 MB Format: PDF Publisher: Harvard University Press
Published: 18 September, 2017
eISBN-13: 9780674981423

One of Nesta’s 8 best books on innovation in which Bernardo Zacka probes the complex moral lives of street-level bureaucrats—the frontline social and welfare workers, police officers, and educators who represent government’s human face to ordinary citizens. Too often dismissed as soulless operators, these workers wield significant discretion and make decisions that profoundly affect people’s lives.

Managing Millennials For Dummies

Posted onAuthorKieran Lamb

Author: Hannah Ubl, Lisa Walden, Debra Arbit. Pages: 435 Size: 7.04 MB Format: PDF Publisher: For Dummies
Published: 06 April, 2017
eISBN-13: 9781119310235

Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you how to manage your Millennial workers and teach them how to manage themselves. You’ll learn just what makes them tick—they’re definitely not the workers of yesteryear—and how to uncover the deeply inspirational talent they have hiding not far below the surface. Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You’ll learn why flex time, social media, dress code, and organizational structure are shifting, and answer the all-important question: why won’t they use the phone?

Millennials are the product of a different time, with different values, different motivations, and different wants—and in the U.S., they now make up the majority of the workforce. This book shows you how to bring out their best and discover just how much they’re really capable of.

  • Learn how Millennials are changing the way work gets done
  • Understand new motivations, attitudes, values, and drive
  • Recruit, motivate, engage, and retain incredible emerging talent
  • Discover the keys to optimal Millennial management

The pop culture narrative would have us believe that Millennials are entitled, lazy, spoiled brats—but the that couldn’t be further from the truth. They are the generation of change: highly adaptive, bright, and quick to take on a challenge. Like any generation of workers, performance lies in management—if you’re not getting what you need from your Millennials, it’s time to learn how to lead them the way they need to be led. Managing Millennials For Dummies is your handbook for allowing them to exceed your expectations.

Business coaching & mentoring for dummies 2nd ed.

Posted onAuthorKieran Lamb

Author: Marie Taylor, Steve Crabb. Pages: 435 Size: 4.33 MB Format: PDF Publisher: For Dummies
Published: 03 July, 2017
eISBN-13: 9781119363934

Business Coaching & Mentoring For Dummies explores effective coaching strategies that guide you in coaching and mentoring your colleagues. With insight into key coaching concepts and an impressive range of tools, this easy-to-use resource helps you transform your team—and yourself in the process! Written from the perspective of a business coach, this comprehensive book explores the practical coaching skill set, tools, and techniques that will help you along your way, and explains how to identify who to coach, what to coach, how to coach, and when to coach. Whether you have experience in a coaching and mentoring role or you’re new to the coaching game, this is a valuable must-have resource.

The right approach to business coaching can take your company from good to great—it can also improve employee satisfaction, employee loyalty, team morale, and your bottom line. The trick is to approach business coaching in a way that is effective and flexible, ensuring that you achieve results while meeting the unique needs of your team. This comprehensive text will help you:

  • Understand the foundational concepts of business coaching and mentoring
  • Discover how proper coaching and mentoring methods can help get a business on the right track
  • Identify and leverage tools to develop your business leadership mindset
  • Create a successful personal and business identity with the support and guidance of a coach

Business Coaching & Mentoring For Dummies is an essential resource for business owners, business leaders, coaches, and mentors who want to take their skills to the next level

Quality

Posted onAuthorKieran Lamb

Author: Donna C. Summers. Pages: 546 Size: 10.5 MB Format: PDF Publisher: Pearson Education M.U.A.
Published: 03 October, 2013
eISBN-13: 9781292055602

For courses in Quality, Quality Improvement and Quality Assurance. Filled with a wide-range of industry examples, this book takes an applied approach that teaches the “why and how” behind quality assurance and statistical process control. Each chapter includes abundant case studies that show how quality tools and techniques can be combined to resolve real customer issues. This edition offers a more global view and includes at least one service industry example per chapter. Expanded treatment is also given to multi-vari analysis and failure modes and effects analysis. With its combination of clear techniques and real-world illustrations, it shows explicitly how quality tools can be used to improve outputs, productivity, costs and safety.

The outstanding middle manager: how to be a healthy, happy, high-performing mid-level manager

Posted onAuthorKieran Lamb

Author: Gordon Tinline And Cary Cooper. Pages: 208 Size: 1.25 MB Format: PDF Publisher: Kogan Page Ltd
Published: 03 September, 2016
eISBN-13: 9780749474676

Recent research shows that the number of people in senior specialist and middle management positions is growing. As organizations continue to flatten, the middle becomes the place where many will spend the majority of their careers. The Outstanding Middle Manager is the new guide to dealing with those pressures specific to the role and maximizing the opportunities to forge a fulfilling and balanced career in the middle. Drawing on the latest research into workplace trends, strategic management and work-life balance, Tinline and Cooper focus on middle management as an opportunity level. Readers can discover: strategies for managing upwards as well as downwards, how to deal effectively with generational differences and an evolving workplace, influencing, empowerment and team-building skills, and stress- and life-management strategies that bring clarity and purpose. With a focus on lateral development and progression as a career choice, The Outstanding Middle Manager empowers readers to take control of their mid-level career to become more fulfilled, more resilient and more satisfied.

Managing Quality: Integrating the Supply Chain

Posted onAuthorKieran Lamb

Author: S. Thomas Foster. Pages: 481 Size: 4.51 MB Format: PDF Publisher: Pearson Education M.U.A.
eISBN-13: 9781292154275

For courses in Quality Management. Navigating Quality Management With A Unifying Framework Foster’s Managing Quality: Integrating the Supply Chain, Sixth Edition offers students a thorough introduction to quality management by presenting a supply chain theme as the unifying framework for quality improvement. The supply chain thread enhances the integration of systems with customers, suppliers, technology, and people. The colorful, stunning text appeals to visual learners and grabs students’ attention at the outset. The Sixth Edition elicits a theme of “currency” while offering updated vignettes and references to remain state-of-the-art. The new edition is selectively edited and enhanced with new content that maintains its scope and withstands pivotal points in each section. Managing Quality keeps a competitive advantage by sustaining and building on cutting -edge, relevant topics in quality management.

Managing in Health and Social Care

Posted onAuthorKieran Lamb

Author: Vivien Martin, Julie Charlesworth And Euan Henderson. Pages: 380 Size: 2.46 MB Format: PDF Publisher: Routledge Ltd – M.U.A.
Published: 25 February, 2010
eISBN-13: 9780203856932

Managing in Health and Social Care is about developing skills to manage and improve health and social care services. The focus throughout is on the role that a manager can play in ensuring effective delivery of high-quality services. Examples from social care and health settings are used to illustrate techniques for managing people, resources, information, projects and change. This new edition has been extensively revised and updated, and includes many new case studies and examples, as well as a new chapter on motivation. It covers topics such as:

  • interorganisational and interprofessional working
  • leadership
  • responding to the needs of service users
  • the service environment
  • accountability and risk
  • working with a budget
  • standards and quality
  • managing change.

The authors explore how managers can make a real and positive difference to the work of organisations providing health and social care. They consider what effectiveness means in managing care services, the values that underpin the services, the roles of leaders and managers in developing high-quality service provision, and the necessary skills and systems to enable service users to contribute to planning and evaluation. Managing in Health and Social Care is a practical textbook for students of management in health and social care, whether at undergraduate or postgraduate level. It includes case studies with textual commentary to reinforce learning, activities, key references and clear explanations of essential management tools and concepts.

Losing Our Way In Healthcare: The Impact Of Reform

Posted onAuthorKieran Lamb

Author: Campbell, Kevin R. Pages: 164 Size: 2.19 MB Format: PDF Publisher: World Scientific Pub Co Pte
Published: 09 July, 2015
eISBN-13: 9789814616829

Healthcare in the US is rapidly changing. The changes that are occurring as a result of the Affordable Care Act (ACA) or “Obamacare” will forever modify the way in which doctors and patients interact. This book is a collection of essays that initially are a heartfelt description of the author`s passion for patient care and an exploration of the “art” of healing. These essays then go on to explore healthcare reform in the US and how the proposed (and ongoing) changes in the healthcare system are likely to impact the practice of medicine and ultimately affect the doctor-patient relationship. The essays explore ethical concerns and leave us wondering just how medicine will be practiced in the future.

Evaluating the Impact of Your Library

Posted onAuthorKieran Lamb

Author: Sharon Markless And David Streatfield. Pages: 288 Size: 997 KB Format: PDF Publisher: Facet Publishing
Published: 23 December, 2012
eISBN-13: 9781856048941

Assessing impact is increasingly critical to the survival of services: managers now require comprehensive information about effectiveness, especially in relation to users. Outlining a rigorously tested approach to library evaluation and offering practical tools and highly relevant examples, this book enables LIS managers to get to grips with the slippery concept of service impact and to address their own impact questions in their planning. The 2nd edition is fully updated to include international approaches to qualitative library evaluation, new international research, and current debates on the evolving nature of evaluation, as well as reflections on the importance of involving stakeholders and of evaluation to guide advocacy. Key topics include:

  • The demand for evidence
  • Getting to grips with impact
  • The research base of this work
  • Putting the impact into planning
  • Getting things clear: objectives
  • Success criteria and impact indicators: how you know you are making a difference
  • Making things happen: activities and process indicators * Thinking about evidence * Gathering and interpreting evidence
  • Taking stock, setting targets and development planning
  • Doing national or international evaluation
  • Where do we go from here?

Readership: Practising library and information service managers and policy makers in the field. LIS policy shapers and managers in public, education (schools, further and higher education), health and special libraries and information services working in any country or internationally and people engaged in professional education in the field such as lecturers or students.

Managing For Dummies

Posted onAuthorKieran Lamb

Author: By Bob Nelson And Peter Economy. Pages: 388 Size: 4.8 MB Format: PDF Publisher: For Dummies
Published: 03 June, 2010
eISBN-13: 9780470881156

The fast and easy way to learn how to manage people, projects, and teams. Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible. Gives practical advice on the most important aspects of managing, such as delegating as opposed to ordering, improving employees’ performances, getting your message across, understanding ethics and office policies, team building and collaboration, and much more.

  • Tips and advice for new and experienced managers
  • All-new chapters on employee encouragement and corporate social responsibility
  • Guidance on managing employees by leveraging the power of the Internet

Transforming Health Care: Virginia Mason Medical Center’s Pursuit of the Perfect Patient Experience

Posted onAuthorKieran Lamb

Transforming Health Care: Virginia Mason Medical Center’s Pursuit of the Perfect Patient Experience Author: Charles Kenney ; Foreword By Donald M. Berwick. Pages: 240 Size: 3.07 MB Format: PDF Publisher: Productivity Press – M.U.A.
Published: 19 April, 2016
eISBN-13: 9781439863091

A chronicle of one of the most unusual series of events in the history of medicine, this book tells the story a group of men and women — clinicians, administrators, frontline workers, trustees, and leaders — blessed with vision, courage, and a relentless determination to improve. It is the story of a medical center transformed. Ultimately, it is the story of a new and possibly better way to take on the challenge we face in the United States today to provide superb medical care to our people while at the same time controlling costs.

Rethinking Lean in Healthcare

Posted onAuthorKieran Lamb

Author: Thomas G. Zidel. Pages: 199 Size: 1.78 MB Format: PDF Publisher: Productivity Press
Published: 05 August, 2016
eISBN-13: 9781315381169

This book deals with a hospital’s struggle to secure and maintain financial stability. In the story, the leadership team of a fictional hospital adopts the tools and principles associated with the Toyota Production System or Lean. The story takes the reader through leadership’s arduous journey from rejecting the methodology to embracing it, to successful implementation. This book is important because many of our nation’s hospitals are besieged with financial difficulties with declining reimbursement and the public is losing confidence in our hospital’s ability to provide quality care without error. Lean can provide relief from these issues but only if it is properly implemented.

A Leadership Journey in Health Care: Virginia Mason’s Story

Posted onAuthorKieran Lamb

Author: Kenney, Charles Pages: 184 Size: 2.71 MB Format: PDF Publisher: Productivity Press – M.U.A.
Published: 22 June, 2015
eISBN-13: 9781482299694

Since adapting the principles of the Toyota Production System to health care in 2002, Virginia Mason Health System has made enormous leaps forward in quality, safety, patient experience of care, and affordability. It has achieved world-class levels of patient satisfaction and has been honored as one of the safest hospitals in the country. A Leadership Journey in Health Care: Virginia Mason`s Story supplies an inside look at process improvement from the world leader in applying Lean methods to health care. It presents key lessons learned as well as the best practices developed at Virginia Mason during its 12-year process improvement journey. Just as important, Virginia Mason`s culture of leadership at all levels sets it apart from others in the health care universe. Describing why it`s critical for leadership to be actively involved in any process improvement initiative, the book illustrates exactly what leadership looks like at all levels within Virginia Mason. In the book, bestselling author Charles Kenney introduces breakthrough new work at Virginia Mason that most health care audiences have yet to read about. He details the reasons why governance has played such a big role in Virginia Mason`s success and discusses a game-changing initiative concerning respect for people. After reading this book, you will better understand the active leadership style that has propelled Virginia Mason`s success. By following the best practices and lessons learned, you will be prepared to teach, coach, and encourage your team to achieve streamlined and standardized work, sustained improvements, and increased patient satisfaction. Foreword by Carolyn Corvi, Virginia Mason Health System/Virginia Mason Medical Center Boards of Directors; Retired Vice President and General Manager, Boeing Commercial Airplanes.

Great Answers to Tough Questions at Work

Posted onAuthorKieran Lamb

Author: Michael Dodd. Pages: 313 Size: 1.42 MB Format: PDF Publisher: Capstone Publishing Ltd
Published: 24 May, 2016
eISBN-13: 9780857086419

The essential guide to turning tough questions into positive opportunities Difficult questions can be thrown at you from your first job interview through to challenges you get when you ve made it to the top. If you find yourself on the firing line on a regular or occasional basis this is the perfect go-to guide to help you turn tough questions into positive opportunities. Great Answers to Tough Questions at Work promotes a confident `win-win-win` mindset for questioner, answerer and wider audiences beyond. Author Michael Dodd provides golden formulae and proven strategies for constructing inspirational answers however challenging, vicious, tricky or stupid the question. He outlines simple but successful techniques for dealing with the kind of nightmare questions which all ambitious people in the workplace have to face along their journey, whatever stage of their career.

  • Contains critical communication skills for executives, managers, leaders and those aspiring to fill these roles
  • Covers a wide range of work place scenarios such as job interviews, performance reviews, negotiations, customer relations, parliamentary inquiries and cross-examination
  • Discusses how to see the issues underlying tough questions that you face in a different, more positive, solution-oriented way
  • Includes case study examinations of key moments where people in the public spotlight have done something particularly well or particularly badly while answering questions and draws out the lessons for readers.